Model and influencer Nyla Caselli claims she’s earned a jaw-dropping £200,000 in just six months thanks to an unexpected niche: selling photos of her armpits covered in Nutella and using them to crush fruit for a particularly devoted fan.
The 23-year-old from Los Angeles, who boasts 900,000 Instagram followers (@nylacaselli), says she’s leaned into this quirky request after one man initially offered £4,500 for a single photo of her underarm. What began as a dare among friends during dinner has since turned into a lucrative side hustle.
“At first, I thought it was a joke,” Nyla admitted. “But I sent the photo, he sent the money, and it just kept going from there.”
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Now, the mystery fan receives two customised armpit photos per week, often featuring bizarre extras.
From smearing her skin with chocolate spread to crushing avocados and lemons in her underarm, the requests have only grown more specific. “It’s weird, but honestly kind of fun,” Nyla said. “He thinks it’s hot—and I think it’s worth every penny.”
Thanks to this unusual revenue stream and her OnlyFans success, Nyla now claims to make around £1.5 million a year.
She splurges much of it on her three teacup Pomeranians Moba, Roman, and Koa who cost her £12,000, and on her luxury designer handbag collection, including a £50,000 Birkin.
Nyla lives in a sprawling £1.8 million six-bedroom home in Calistoga, California, and spends half the year travelling the world, all funded by her online empire. She says embracing her fans’ fantasies has allowed her the kind of freedom most people only dream of.
Her rise to fame didn’t start with armpit content, though. Nyla began posting racy images on Instagram five years ago, but things escalated after a tough breakup pushed her to join OnlyFans.
Within three months, she was already pulling in £80,000 per month a massive jump from the £8,000 she previously made as a traditional influencer.
“I went from high school straight into Instagram, and then into OnlyFans,” she explained. “It’s fun, silly, and gives me so much freedom. I love what I do and buying my own house was a dream come true. Imagine what I’ll buy next, all thanks to armpit photos.”
