Model and survivalist Emily Rinaudo has gone viral for her no-nonsense take on self-reliance, calling out what she describes as “useless” women who wouldn’t last a day if society collapsed.
With over 703,000 followers on Instagram (@emjayrinaudo) and a seven-figure income from modeling, Emily lives a life that mixes glamour with grit regularly hunting deer at sunrise, skinning animals herself, fishing in the nude, and even wrestling alligators for fun.
The 27-year-old, who grew up in rural South Florida surrounded by guns, trucks, and testosterone, says she’s tired of women acting helpless. “I’m fed up hearing about women who can’t cook, can’t clean a fish, or fix anything themselves,” she said.
Being pretty doesn’t mean being incapable. When the apocalypse hits, I’ll be the one with shelter, food, and firearms. I won’t be relying on a man most of them can’t even hunt or survive without an app.”
Emily’s roots in survivalism go deep she learned to hunt at age 12 with her father and male relatives, and says she still craves that hands-on, primal connection to the world.
Her comfort with firearms is no joke either: she owns 28 guns and regularly sharpens her skills at the shooting range. She’s also an expert at hotwiring cars and navigating dangerous terrain, which she says gives her a sense of independence that modern life lacks.
And while her bikini-clad hunting trips and topless fishing games might raise eyebrows, Emily insists it’s all part of the strategy making survival skills appealing in a world obsessed with looks.
I take my hot model friends fishing and we play ‘fish roulette’ – if I catch something, they take a piece of clothing off, and vice versa,” she said. “By the end, we’re all butt-naked, catching tuna, wahoo, goliath grouper some of the toughest fish in the ocean. It’s fun, but also a way to sneak in useful skills.”
Despite the playful twist, Emily says she wishes more women would take survivalism seriously. “Too many women are distracted by superficial stuff.
You can’t contour your way out of a crisis. You can’t put makeup on a deer. Knowing how to shoot, clean an animal, or live off the grid isn’t just badass it’s necessary.”
While critics might see her approach as intense or over-the-top, Emily believes it’s simply a matter of readiness in a chaotic world. “The planet feels like it’s one bad week away from collapse.
The internet shuts down, the power goes out what then? I want to be the kind of woman who thrives, not waits around for someone to save her.”
She’s not here to drag women down, she says in fact, it’s the opposite. “Women are amazing. We’re smarter than men when we want to be. I just want to see more of us leaning into our power, not our helplessness. There’s nothing sexier than a woman who can clean a fish and fire a gun and still look hot doing it.”
