Italian model Ines Trocchia, who boasts nearly 2 million Instagram followers, says she’s increasingly being mistaken for an AI-generated persona and it’s not just a passing joke.
The 29-year-old, who has spent years building a career in front of the camera, says the confusion is not only frustrating but also costing her exposure and income, as bot creators are now stealing her likeness to create fake, computer-generated content.
Ines believes the growing trend of AI models is setting dangerous and unrealistic beauty standards, with many people failing to distinguish between real and digitally manufactured images.
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It’s extremely frustrating that people think I’m an AI model,” she said. “I’ve got highlight reels, I’ve walked catwalks, and still, some question if I’m real. AI models often have this emotionless expression in every shot, so I can’t believe people are confused.”
What’s even more concerning to her is that her body has been used without permission in AI content. In some cases, bot accounts have swapped out her face for an artificial one and shared the doctored content online, gaining more attention than her original posts.
“One of my videos was stolen by a bot account and ended up getting more views there than on my own profile,” she said. “Friends in the industry are going through the same thing.”
Although Ines is proud of being a natural beauty and not against plastic surgery, she sees a clear line between personal enhancement and the distortion that comes from AI manipulation.
Some of these AI models are built with child-like faces and completely unrealistic body proportions. They’re pushing an impossible version of beauty that no real person can live up to,” she said.
She worries that the trend is hurting not just models but society as a whole. “These aren’t real people you can meet, marry, or build a life with. It’s insane to me that people are chasing perfection that doesn’t even exist,” she said.
While she acknowledges there are valid uses for AI like editing unwanted objects out of a photo she draws the line at fully fabricating human images.
Creating a person who doesn’t exist and holding that up as the beauty standard is where things start to get dangerous.”
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